Focusing on the clarification of the impact and use it as self-drive motivation
The other opportunity & why I think it could be a good choice
There's another idea I discussed with client I want to elaborate here. It will be a more suitable idea if we are going to develop this app with 'Retention' and 'Activation' as the priority business goal:
The design direction can be the go-for platform to record impact could be a better solution.
The concept phrase will be 'See impact, drive change'.
This design direction is aiming at forming a habit of 'Use the bottle and record impact' to increase user activation and capture and maintain loyal customer, improve 'user stickiness'.
If we are going for this design solution, I will say use 'Convenience', 'Community', add 'Clarification' as the keywords to the strategy.
The benefit of this solution:
1.The 'Clarification' is a good focal point that covers the two highlighted user pain points better. (see the picture below).
The current direction:
To be the best refill map in the market
The concept phrase:
'Reward, drive change'.
The user pain points from the user research
2. By seeing clearly and visually of the impact from the action 'refill' with their bottle, it will drive them want to see that number grow, that is how to help them to stay motivated.
It just like some people who likes to save money and sees the number of the savings grow. In order to grow that number, they will put more money into savings whenever they can.
3. This solution is we don't need to invest highly on the map.
The constrains of this solution will be:
1. It requires more usability test to optimise the design before scale it.
2. It will take longer time to attract new users comparing to the strategy 'create a go-to refill map'.
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